The marketing and communication department is an integrated team that handles branding, messaging, media relations, social media, event promotion, website updates, internal communications, and more. The marketing and communication department is a shared service between Luther Seminary and Augsburg University.
Project Request Form
Use the marketing and communication team’s Lytho platform to request assistance, check on a project’s status, and review proofs. Lytho is the preferred way to connect with the marketing team about branded graphic design assignments, photos, and website needs.
If you are unsure what marketing and communications assistance you need, schedule a consultation through Lytho meeting with the marketing and communications team to discuss your options.
Brand Style Guide and Logo Files
In 2018, Luther Seminary’s brand received a refresh. The style guide is a set of standards, which helps ensure a cohesive brand experience across all departments at Luther Seminary. Our colors, typography, visual style, and voice all work together to create a consistent, personal, and unique identity for Luther Seminary. These brand guides help to inform and inspire how we communicate. The Luther Seminary brand should feel personal and unique, yet consistent so that our audience recognizes who we are.
Luther’s logos are available on the logo downloads page. The use of logos is only allowed when Luther’s style guide is followed. For specific needs or questions, contact the Marketing and Communication department.
Additional resources: PowerPoint template | Letterhead | Photo/Video Release Form
Editorial Style Guide
The Department of Marketing and Communication created a tool to help faculty and staff who regularly post, publish, and print written communication. The Augsburg University and Luther Seminary Editorial Style Guide is a collection of best practices to keep communication clear and consistent. Because Augsburg and Luther marketing and communication staff work together through a shared services agreement, this style guide is designed for use by both institutions.
This is an evolving document that will adapt each year with the changes in language, culture, and the seminary’s communication. Bookmark this page to refer to the style guide when you write on behalf of the seminary.
Marketing & Communications Team Contact Information
Web and Email Coordinator
Web Manager and Front End Developer
Jessica Hall Burns
Copywriter and Editorial Coordinator
What’s the difference between marketing and communications?
Generally, roles and responsibilities are divided by the type of tasks. Use the details below to help guide you.
- Graphic design
- Print collateral
- Video production
- Print and digital advertising
- Story magazine
- Seminary news
- Media relations
- Social media
- Internal communication
- Monthly e-news
- Messaging development and strategy
- Executive communications
I don’t know what I need for my project. What should I do?
If you are unsure how to work with the marketing and communication department or don’t know where to start on a given project, meet with both the marketing director and communication director for an initial brainstorming conversation. We will discuss needs, deliverables, audiences, timeline, and budget to help you meet your goals.
How do I become a content editor on the website?
Before content editors make any changes to Luther Seminary’s WordPress websites, they must watch the videos below & schedule one-on-one training with the Web Manager:
- Accessibility training video
- WordPress overview video
- Accessibility Training – Required for Web Editors
- Including the Accessibility training video
How do I get photos for projects?
Photos can be requested through Lytho. MarComm has several photos in our database that we can used for marketing and communication efforts. If new photos are needed, MarComm and schedule a photoshoot with one of our freelance photographers.